Sarah Herman

I’m Sarah Herman, a capable, curious, and conscientious copywriter who can’t wait to team up.

Based in Norwich, I provide writing, branding, and editorial services to businesses and agencies.

My goal is words that work – for your brand and your audience.

Heard enough?
Get in touch!

Services with a Smile



From start-ups getting out of the gate to established brands in need of a refresh, I craft copy to engage and inform. That means words that work for cross-platform creative campaigns, product naming, and scroll-stopping ads, and super sites and apps crafted especially for your audience.


Captivate your customers with colourful content that inspires, enlightens, and keeps them coming back for more. I can help you stock your marketing strategy with rich and riveting articles, case studies, product descriptions, social media posts, webinars, and whitepapers.


I bring clarity and cohesion with a verbal identity that captures key messages, solidifies strategy, and elevates visuals; a tailored tone of voice that supports your brand’s personality; and carefully crafted guidelines to ensure consistency.



Finding the right words can be tricky. I can rework notes or existing drafts to sharpen things up and save you time – whether it’s polishing existing web copy or treating tired documents to your new tone of voice.


A thorough edit can elevate your words from inconsistent and incoherent to precise and poignant. I’ll check copy for meaning, tone, and accuracy, referencing your house style guide or creating one for you.


Avoid costly errors, confused customers, and reputational damage. I’ll fix spelling, grammar, and punctuation mistakes, highlight inconsistencies, and ensure everything reads well before you print, upload, or publish.

Herman 101

People have been paying me to write for more than 15 years. Before that, they paid me to serve fish and chips. Find out more about who I am and how I work.

More please